Nestlé Vietnam chair warns EU rules could end cheap coffee era

The economics of coffee are shifting, and Vietnam is at the center of it. Nestlé Vietnam's chair has warned that the country's reputation for cheap coffee may lose its export appeal as the European Union tightens sustainability rules. The message is clear: cheap coffee is no longer going to be attractive for export.

This boop thread opens up a conversation about what that means for consumers and producers alike. Would you pay more for coffee if it meant stricter sustainability standards? Share your thoughts on the trade-offs between price, ethics, and the future of one of the world's most popular drinks.